CRM is all about merging marketing efforts with business processes to be able to identify, pursue and manage valuable customer relationships. It’s about knowing and understanding your customers’ buying habits and preferences so that you can place yourself squarely at the point of sale—and about supporting those same customers after the sales transaction is complete.
To remain competitive, your business must be able to compile information, analyze data to create dependable leads, and actively build relationships with customers. CRM has the power to simplify these time-consuming tasks and take your company’s sales strategy to the next level.
CRM offers advantages right from generating more leads till closing more business and ensuring that customers stay with you. The CRM system is based on the module Relations Basic, which you can expand on with other modules and thus tailor to the specific requirements of your company.